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Product Innovations

Innovative solutions as part of our growth strategy

The world is changing – and we are changing with it. As a growth-oriented company, we are constantly working on innovative technologies to develop high-performance, high-quality products for a range of different markets. We are always keen to experiment and try new approaches. Our motivation is making everyday life easier for people all over the world. Our motto is: problem solving is our passion!


High-performance solutions

Challenging tasks motivate us from the outset to develop powerful, high-quality and innovative solutions: the iconic and world-famous Dr. Beckmann Stain Removers were developed in the 1970s and designed specifically for particularly stubborn stains. Their effectiveness is impressive – to this day, they are among our most successful products worldwide.

Our Stain Salt – an innovative oxygen-based product (Oxi-Power) – has also become indispensable in German households. It was our natural and powerful response to the 1982 ban on phosphates in detergents. As problem solvers, we respond quickly to changes with high-quality solutions.

Practical and surprisingly simple

In addition to quality and performance, our product innovations focus on intuitive and easy handling. They should be practical and simple. With this in mind, we developed the Dr. Beckmann Carpet Stain Remover in 2010, a product that combines effective cleaning agents with an integrated brush for direct and easy application. Thanks to the specially shaped brush head, the product cleans more thoroughly than comparable products, reaching deep into the fibres – without the need for additional aids. This has made it a real customer favourite and a strong growth driver.

Market expansion with innovative technologies

How can products be improved and made more sustainable? Can we transfer products into a new, highly concentrated format and make them lighter, thus optimising not only the dosage but also the transport and storage of the products?

We asked ourselves these questions and came up with an innovative solution: a revolutionary and ultra-compact format. With our latest development, MAGIC LEAVES® sheet technology,
Dr. Beckmann is entering the market for pre-dosed detergents (2022), toilet cleaning,
all-purpose cleaning and floor cleaning (2024) – and is once again creating a groundbreaking innovation.

"Our team is driven by curiosity, creativity and a desire to improve. Every day, we ask ourselves how we can better meet the needs of our customers and which new technologies, materials and solutions will help us to advance."

Hans Hayag, Group Leader Innovation & Development