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Dr. Beckmann Corporate

Dr. Beckmann becomes power sponsor of Kira Weidle-Winkelmann in the Ski World Cup

Even before the first downhill on 14 December, German ski racer Kira Weidle-Winkelmann presented her new competition helmet on her Instagram channel (@kiraweidle) and on the Dr Beckmann channel (@drbeckmann_de) and announced the partnership with Dr Beckmann. As part of Dr Beckmann's sponsorship, ski ace and piste devil Kira will be following her fans on Instagram closely throughout the ski season and sharing her experiences after the race, during training and also private moments off the piste.

Egelsbach, December 18, 2024 – Dr. Beckmann is the new sponsor of German downhill skier Kira Weidle-Winkelmann this winter – a promising power partnership. The turquoise-blue logo of the manufacturer of high-quality laundry care and household cleaning products will adorn the helmet and hat of the young athlete. Together, Kira and Dr. Beckmann have a big goal in mind: clean runs and a strong winter season with impressive fast times.

"On and off the slopes, I rely on the quality and performance of my equipment to deliver my best performance. That’s why I’m excited to have Dr. Beckmann as a reliable and strong partner by my side, supporting me in all situations. With Dr. Beckmann, my ski laundry stays fresh even after intense training sessions and races, and I can start the next race full of fresh, positive energy,” says Kira Weidle-Winkelmann.

Top performance, quality, and speed
As an experienced downhill skier and silver downhill world champion from 2021, delivering top-level performance is Kira Weidle-Winkelmann's top priority. With her passion, ambition, and drive for excellence, she embodies exactly the values that also drive the Dr. Beckmann brand: quality, performance, discipline, and forward thinking.

"After considering a sponsorship in high-performance sports for several years, we decided to make it a reality this year. Kira Weidle-Winkelmann is a determined, disciplined, and inspiring young woman who embodies performance and speed – making her a perfect fit for our brand, Dr. Beckmann," explains Marco Buschmeier (Chief Marketing Officer, delta pronatura GmbH). "That's why we’re thrilled to support Kira as a sponsor this ski season. Over the next few months, Kira will be hitting the slopes with the Dr. Beckmann logo on her helmet. We’re looking forward to this season with great anticipation and wish her lots of success in the upcoming races!”

This winter, Kira has once again set ambitious goals for herself. In the upcoming races, with Dr. Beckmann by her side, she aims to glide down the slopes with full speed and ease – as fast and light as Dr. Beckmann's laundry detergent and all-purpose and toilet cleaning sheets. The pre-dosed and convenient sheets, powered by the proven MAGIC LEAVES® sheet technology, are featherlight and easy to use. They bring speed, performance, and lightness into German households, making laundry and cleaning easier than ever before. The Dr. Beckmann brand stands for high quality and products that work efficiently and thoroughly even under challenging conditions. These powerful and practical household and laundry solutions can help you manage household chores efficiently – just like the 2021 silver downhill world champion Kira masters the slopes.

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