New co-operation launched: Together with Isabella Franke, Dr. Beckmann brings order to the home
Egelsbach, November 2024 – Living space is often scarce, especially in urban areas. In 2023, the average living space per person in Germany was 47.5 square meters. Young people and families in particular often live below this average, which presents major challenges when it comes to furnishing their homes. Laundry and cleaning products, as well as cleaning utensils, also require storage space. However, most apartments lack separate storage rooms or laundry areas. Often, people living in small apartments only have a bathroom cabinet available for storage. That’s why every inch of space needs to be used efficiently. Laundry detergents and cleaners that can be stored compactly – like Dr. Beckmann’s laundry and cleaning sheets – are the ideal solution for small living spaces.
For a tidy and clean home
That’s why the Dr. Beckmann brand has now partnered with organizing expert Isabella Franke. Together, they want to show people how to keep their homes tidy and clean with simple steps and practical, space-saving products. Innovative and practical solutions – like Dr. Beckmann’s laundry, toilet, and all-purpose cleaning sheets – are easy to use and can be neatly stored in any cleaning cabinet, saving space and staying organized. Thanks to Isabella's expertise as an organizing pro, these products are perfectly highlighted. This allows Dr. Beckmann to effectively reach its target group of 25- to 44-year-olds, while Isabella’s community on Instagram increases visibility for Dr. Beckmann’s laundry and cleaning sheets.
"We want to inspire even more people with our Dr. Beckmann brand and our pre-dosed laundry and cleaning sheets, and especially motivate the home organizing community with the ingenious, lightweight, and space-saving sheet format. That’s why we’ve teamed up with home organizing expert Isabella Franke. We’re very excited about this partnership because we are convinced it’s a perfect match!” emphasizes Marco Buschmeier (Chief Marketing Officer, delta pronatura GmbH).
Isabella Franke shows her social media community how to create a beautifully organized home using practical organizers, baskets, and labels while making the best use of available storage space. One of her key tips when it comes to cleaning products: Store laundry and cleaning supplies strategically where they are needed and keep them easily accessible.
"I'm proud to have Dr. Beckmann as a partner. With innovative products like the laundry and cleaning sheets, they show that progress and sustainability can go hand in hand. The sheets are environmentally friendly in two ways: easy to use without over-dosing and with less packaging material. Plus, they can be stored in a space-saving way – which definitely makes my organizing heart beat faster!” says Isabella Franke.
Isabella has already shared her first organizing tips for the bathroom on YouTube and Instagram. More decorganizing content from her and Dr. Beckmann will follow in December.
Ingeniously compact storage
Dr. Beckmann’s laundry sheets and toilet and all-purpose cleaning sheets with the proven MAGIC LEAVES® sheet technology are not only perfectly aligned with current trends but also with the home organizing community's needs. The pre-dosed sheets are lightweight and save a lot of space: a pack weighs only 100g (laundry sheets) or even just 44g (cleaning sheets), and the sheets are packaged in a slim, resealable pouch made from recycled plastic. This makes them easy to store even in the smallest spaces while keeping everything neat and organized.
[1] Living space per capita in apartments in Germany until 2023, published by Statista Research Department, 14.08.2024, URL: https://de.statista.com/statistik/daten/studie/36495/umfrage/wohnflaeche-je-einwohner-in-deutschland-von-1989-bis-2004/, last accessed on: 22.10.2024.
[1] Federal Statistical Office (Destatis), 2024, URL: Housing situation of private households in Germany 2022 – Federal Statistical Office, last accessed on: 22.10.2024.