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Dr. Beckmann launches liquid detergent for short wash cycles

For those who want impeccably clean laundry even on short wash cycles – within just 15 minutes – Dr. Beckmann, the expert in stain removal, has developed a concentrated liquid detergent range. The powerful formulas are specifically designed for quick wash programmes. With Dr. Beckmann Quick Wash, even heavily soiled laundry becomes spotlessly clean in record time – making weekly laundry routines more time-efficient than ever before.

Egelsbach, July 2025 – After the successful launch of pre-dosed Laundry Detergent Sheets in 2022, responding to the consumer demand for convenience, Dr. Beckmann is expanding its detergent portfolio with yet another innovation – a high-performance liquid detergent especially optimised for short wash cycles. Dr. Beckmann Quick Wash delivers immaculately clean laundry in just 15 minutes, supporting modern households with fast-paced lifestyles.

Fast-acting and powerful stain removal – even in a 15-minute wash cycle
Dr. Beckmann Quick Wash features an innovative liquid formula developed specifically for programmes with shorter cycle times. Compensating for the reduced amount of time, washing temperatures and mechanical force in the drum compared to regular wash cycles, the high-performance Quick Wash formula cleans garments deep down into the fibres within just 15 minutes – even on low temperatures. It quickly removes dirt, stains and odours, protects fibres and colours and delivers long-lasting freshness for up to 7 days.

  • Dr. Beckmann Quick Wash Universal: with an anti-grey-effect, ideal for whites and light colours.
  • Dr. Beckmann Quick Wash Colour Protect: extra colour care for vibrant garments.
  • Dr. Beckmann Quick Wash Odour Protect: effectively neutralises unpleasant odours for long-lasting freshness.

Quick Wash: A game-changer for busy families
A family with one or two children typically runs six to ten loads of laundry per week, equalling about nine to twenty hours of washing time depending on the chosen programme. Short wash cycles offer a time-saving alternative to full programmes but were usually recommended only for lightly soiled clothes or to freshen them up. With Dr. Beckmann Quick Wash, even heavily stained laundry can now become spotlessly clean in just 15 minutes – without the need for pre-treatment. This innovation transforms laundry routines, setting a new standard for efficiency and convenience in modern family life.

“With our innovative and compact Laundry Detergent Sheets, Dr. Beckmann took the first successful step into the highly competitive detergent sector. Now, with Quick Wash, we are taking the next leap forward,” says Marco Buschmeier (Chief Marketing Officer, Dr. Beckmann Group). “Time-efficient washing has long been a focus for washing machine manufacturers. With Dr. Beckmann Quick Wash, consumers no longer have to choose between speed and spotless results.”

Powerful, fast and environmentally friendly
Dr. Beckmann Quick Wash is not only fast and powerful, but also biodegradable. Its concentrated formula helps to save water and minimises the product’s volume, reducing packaging material and lowering the carbon footprint during transport. The transparent bottle is made of 100% recycled PET (rPET) and is fully recyclable, underscoring Dr. Beckmann’s commitment to sustainability.

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